In Defense of Animals
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Are You Getting Ready For Fur Free Friday?

Activists worldwide will speak up for fur-bearing animals on November 27. Please join us.

Fur Free Friday is the most widely-attended annual demonstration in the history of the animal protection movement. Fur Free Friday always occurs simultaneously outside fur-selling retailers in high-visibility locations worldwide, on the day after Thanksgiving, one of the busiest shopping days of the year. Don't miss this opportunity to join with thousands of other activists in this international day of action.

nordstrom fur demoMark your calendars, contact IDA, and plan now! November 27 is almost here, and we will raise our voices in unison to educate shoppers and the media about the real cost of fur - the cold, brutal fact that more than 50 MILLION fur-bearing animals are slaughtered for fashion each year. Whether on fur farms, where they go crazy from the cramped, filthy conditions, or in the wild where they are trapped and left to suffer, these animals need your help now.

What You Can Do

Please take a few minutes right now to visit our web site,, to see if there is a Fur Free Friday event already planned in your area. You can also register an event that you are organizing. Some events are already posted, but this list will continue to grow so check back often if your community is not yet represented.

It is critical that events get posted so other activists in your area can join you, so please, if you are organizing a Fur Free Friday event that is not yet listed here, take the time to use our automated web form and post the event. It's a quick and easy way to make your event even more successful.

If there's not an event in your community, we can help you organize one!

Please e-mail our grassroots anti-fur coordinator Melissa Gonzalez to find out how you can get signs, literature and ideas for outreach in your community. Every single voice counts.

This year's Fur Free Friday Focus - Nordstrom: Go faux!

rabbit fur fundraiserIDA is using Fur Free Friday to re-launch our education and outreach campaign concerning one major retailer, Nordstrom. Please help convince Nordstrom to make the right choice and go completely faux. Already Nordstrom customers enjoy a large selection of faux fur, and Nordstrom is perfectly positioned to make an ethical choice and become the first upscale department store to stop selling all fur, leading the way for competition like Saks, Macy’s, and Neiman Marcus to follow suit.

Fur-bearing animals need YOU!

IDA needs animal advocates across the country to help with our Nordstrom outreach. If you have a Nordstrom in your area and a few extra hours to dedicate to the animals, please contact IDA's Fur Campaign Coordinator, Matt Rossell. From Fur Free Friday until Valentine's Day, we are encouraging weekly leafleting events at a Nordstrom near you. It's easy and rewarding! We'll send you our Nordstrom cards to hand out to shoppers. The card has a message about fur and encourages shoppers to politely ask Nordstrom to go fur free.

fur_demo_NW_NordstromNordstrom needs to hear from their compassionate customer base, and you can help make it happen. Click here for a list of Nordstrom locations. And scroll down for contact information for Nordstrom headquarters and their president, Blake Nordstrom.

Blake Nordstrom clearly has a heart. His family loves animals, and they refuse to wear fur. Blake even sat his entire family down to watch undercover footage shot by IDA’s Matt Rossell inside an Illinois fur farm, and was appropriately disgusted.

Working four months undercover on that fur farm left Matt more than disgusted. He now spearheads our anti-fur campaign. Matt shared some of his experiences:

“My heart was breaking every day, and I was so depressed, and even more furious that these poor creatures had to endure the stench, the boredom, and the depravity of this living hell hole, for something as frivolous as a fur coat."

"The only thing worse than death for one of these fur-bearers is their life. Confined inside tiny cages and exposed to harsh weather extremes, they run back and forth across the wire desperate to escape, going mad, sometimes even cannibalizing one another. I personally witnessed … a fur farmer who denied water to foxes dying of dehydration. His rationale: “that’s one less fox I have to kill”. And in the end, death came by anal electrocution, a crude and horribly cruel process."

"I made a silent promise to each fox that I wouldn’t let their death be in vain. I would do everything in my power to help end forever this needless suffering.”

Please Donate

Help IDA end this horrible suffering.

Join IDA's anti-fur efforts today!

Click here for more information about IDA's Nordstrom campaign.

See more fur literature and outreach tools here.

Check Out These Great Nordstrom Fur Information Cards Available Free To Activists

 Nordstrom fur info card frontNordstrom fur info card back












You can download these and print your own, or e-mail IDA's Literature Department and we'll send you some. A limited number of banners are also available.

And even if you can’t participate in an outreach event, contact Nordstrom Corporate Offices with a polite message, “Fur just doesn’t belong here. Please stop selling fur.”

Nordstrom Corporate Offices
President Blake Nordstrom
1700 Seventh Avenue, Suite 300
Seattle, WA 98101

In Defense of Animals, located in San Rafael, Calif., is an international animal protection organization with more than 85,000 members and supporters dedicated to ending the abuse and exploitation of animals by protecting their rights and welfare. IDA's efforts include educational events, cruelty investigations, boycotts, grassroots activism, and hands-on rescue through our sanctuaries in Mississippi, Mumbai, India, and Cameroon, Africa.

In Defense of Animals is a registered 501(c)3 non-profit organization. We welcome your feedback and appreciate your donations. Please join today! All donations to IDA are tax-deductible.

In Defense of Animals
3010 Kerner, San Rafael, CA 94901
Tel. (415) 448-0048 Fax (415) 454-1031

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